How to Sell a Used Vehicle

At first this sounds like a topic unworthy of a blog post but I disagree. Recently I was involved in a conversation with my best friend about the purchase of a motorcycle. He stumbled across a seemingly good deal and was telling me about it. Unfortunately, the deal did not come to fruition for a … Continue reading How to Sell a Used Vehicle

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Part 2: How Do Consumers Purchase…

Recently I posted a blog about how consumers place value over price in their purchasing decisions. I used the blog to address the lack of value manufacturers are providing us with in their products. I would like to extend this point toward our stores as well. Many of our stores are guilty of providing us … Continue reading Part 2: How Do Consumers Purchase…

How do consumers purchase; price or value?

In American society we are all consumers of one thing or another. We make decisions daily about what products and services we will purchase and consume. Our consumption extends even beyond the hours we are awake and continues even as we sleep. Most of us have a nightly routine of arming an alarm clock so … Continue reading How do consumers purchase; price or value?